Green technology brings healthy lifestyle

The Bicycle Kingdom, Taiwan, creates the new value of bicycle.

Do you know that the TOP grade (high end) bicycles are developed by Carbon Fiber Technology and made in Taiwan? Bicycles are no longer a mere means of transportation. As the increased demand for the discrepancies, specialty of the components and diversification of materials, they have become fashionable lifestyle product of modern high-tech research and development.

When you walk into a retail store which sells European/American bicycles, there are various fashionable models of bicycles pop into your eyes that are designed for specific functions which are supplied from TAIWAN. Since the end of 1950, the bicycle industry in Taiwan has developed for over 50 years, with raw-material manufacturing, expanding output, industrial transformation as well as upgrading, and globalization. With these four milestones, the process flows as a whole from manufacturing to end-consumers. Two out of three largest bicycle manufacturing factories in the world are from Taiwan. From processing manufacturing for other brands, to the current stage of research and development, we actively seeking for innovation; we hope to provide an attitude of "happiness and health" and environmental awareness to the consumers.

Although Taiwan was also suffering from the global economic crises in 2009, the output of finished products and components only decreased by 9.96 percent and 7.15 percent. It is to be noted that even the amount of output on finished products has slightly decreased, but the price continues to grow. The average unit price is 289.39 US dollars, growth surplus with 12.63%, According to the Taiwan bicycle exporter’s association, TEBA, the unit average price in the first Quarter of 2010 in the bicycles industry in Taiwan is 289.43 US dollars. Taiwan is one of the major suppliers to Germany, which is the biggest bicycle Importing market in EU.

In order to differentiating with the lower-price competitors, since 2003, two of the leading bicycle companies in the industry which are GIANT and MERIDA decided and founded: The Bicycle Merchant’s Union (A-Team) The Union intends to cooperate In the ways of Integrate innovative ideas and products in order to meet the demand around the world. Over the years, the union stands out with its unique ideas and products. For example, Taiwan’s most popular bicycle brand, Giant, announced their newest series, the Trinity Advanced SL. The Trinity Advanced SL won the grand prize for “The Most Innovative” model in 2010. As well as the brand of Pacific Cycles, Taiwan’s third largest company won first place on the Global scale with their experimental bicycle.

The CEO of the Italian famous bicycle brand Cicli Pinarello, Fausto Pinarello says certainly, “the best carbon fiber technology is in Taiwan! In the global market, Taiwan bicycle has been brand positioned as "high quality and high-priced". Not only recognizing in globe, but also providing the highest quality of choice for the new Era of people’s life style, environmental friendly and LOHAS trend.

The world-famous premium bicycle brand from Taiwan are mainly exporting to Europe and the U.S

U.S 21.75%
Netherlands 10.94%
U.K. 10.32%
German 10.02%
Japan 6.96%
Australia 4.71%
Belgium 4.37%
Canada 3.82%
South Korea 2.97%
Sweden 2.78%