Industry Overview

Someday you may have an opportunity to visit this beautiful country and enjoy every surprise encountered. In fact, now you may also say that you are already living “inside” Taiwan with a lifestyle surrounded by products from this plentiful, pleasant and cozy island.

Lighting up the world

Lighting appliances has been traditional but strong export merchandises in Taiwan. International brand products that are made by Taiwan, such as Everlight, Otali and Chimei are all making excellent lighting appliances such as LED bulbs, industrial and home lighting and light sources for LCD televisions, computer monitors and tablet computers.

In addition to excellent, reliable quality and stable supply, Taiwanese lighting products are famous for their advanced technology to be brighter, last longer and to save more energy.

The revenues of Taiwan's LED makers was about US$1.6 billion in 2011, and it is expected to hit record high thanks to economic rebound and massive replacement for outdated appliances due to environmental protection. Taiwan is currently the second largest LED lighting manufacturer in the world, and the government wishes to become the largest one by 2015.

Home appliances for daily life

There’s a very good chance you already have a number of home appliances that are made in Taiwan, and you keep buying more.

For decades, Taiwan makes practical products for your kitchen, laundry room, bathroom and garage; as technologies progress, Taiwan is now making better, smarter gadgets for home to make your life easier and more convenient.

For instance, now you not only have choices of electric cookers, but also blood pressure monitors, hearing aids, water purification systems, photocatalyst mosquito trap, sanitizer and door locks, among others.

Aside from usual home appliances, special-purpose devices such as home medical products are growing rapidly in recent years as the global market size reaching 30 billion US dollars. Taiwanese companies have been seizing the opportunities to explore new products and market segments.

These may not seem as flamboyant as cutting-edge products like smart phones, but you may not live comfortably without them, just like you would not leave home without a laptop from Taiwan.

Personal care

Personal care products call for quality far higher than others, and they take both a hearty attitude and substantial research to develop.

In Taiwan, we care about people and their wellbeing. That’s why Taiwanese companies make exquisite personal products like extra-fine napkins, sanitary pads, medical-grade masks, special outdoor apparels and storage organizers.

With recognition from ISO9002 and 1SO14001 certifications, local and international awards, patents as well as substantial sales revenues, this category has been growing at an amazing speed as the world’s life expectancy increases and people ask for more delicate personal care.

With products from Taiwan, you will not only become more connected to the world, but also work smarter, move faster and live healthier. Deep inside, you know we are your partners for life; and you are also the one we in Taiwan care about.

Sporting goods: good for your health

Sporting goods is also one of Taiwan’s signature product categories. In 2008, the export value was US$1.47 billion, and it has grown to an astonishing US$1.6 billion in 2011.

As buyers from the US, UK, Japan and China flock in Taiwan for the latest exercise innovations, world-class sporting events such as 2012 London Olympics, the 2014 FIFA World Cup and the 2016 Olympics all pose incredible new opportunities for Taiwanese makers to take advantage of the increasing heat.

On the other hand, the personal fitness equipment market is also flourishing. Johnson Health Technology from Taiwan is one of the largest vendors of such products and seeks to control 25% of the global market by 2015. Last year, Johnson acquired Nautilus to become the world's second-largest home fitness equipment manufacturer.